Brand Story

Bring Music Closer, Make Dreams Within Reach.
In the world of music, every note carries passion and possibility. Yet for many students and independent creators just starting out, professional-grade equipment can feel out of reach—melodies live in their hearts, but reality makes the dream feel distant. Tostar was born from a simple belief: Let Every Musical Dream Be Heard.

Our Beginning | Making Good Sound More Accessible.
Tostar’s simple intention: Create instruments and gear that ordinary people can afford, rely on, and enjoy. We understand: Beginners need equipment that is durable, comfortable, and high in value. Independent musicians need tools that are stable and ready for constant creation. And everyone chasing a dream deserves to be embraced by music. So we chose to build a brand that stays truly close to its users. In 2021, a group of young luthiers and acoustic engineers gather together in a small workshop, they tested body structures again and again, fine-tuned pickup systems, and discussed what beginners actually need. That year, Tostar released its first products. They weren’t “master-crafted showpieces,” but they were clean in tone, durable, and comfortable to play—and that was our beginning. As more beginners and street musicians started choosing Tostar, we began to rethink how we could help even more people stay on their creative path. We introduced stricter production standards and validated every detail—from body shaping to acoustic tuning—so that every product delivered both reliability and great sound.

Craftsmanship | Making sound reliable is our most sincere obsession.
At Tostar, we follow a path that is simple but far from easy: Make every product reliable enough to grow with real musicians. Our craftsmanship isn’t the romanticized “master workshop” narrative. It’s the work of ordinary but dedicated craftsmen and acoustic engineers—people who learn through trial and error, and who deeply understand how real musicians use their instruments. Every instrument undergoes repeated acoustic testing. Every cut, contour, and sanding pass follows strict standards. Every product is designed to be easy for beginners to handle. Every pickup system is built to be stable, natural, and effortless to use. We believe that sound shaped with care is the sound that truly supports creation. This reliability isn’t for marketing—it’s for the moments you practice, record, or perform and simply want your gear to have your back.

Our Vision | Helping More People Believe Their Dreams Are Possible.
Tostar’s vision is simple: Bring music closer to every ordinary person.
We hope to: Help beginners take their first step, knowing they can afford gear that feels right. Give independent creators tools they can trust—whether they’re in a dorm room, on the street, or on stage. Make practice easier and less frustrating, with instruments that feel smooth, durable, and easy to adjust. Ensure that every musical dream has the chance to be heard. Tostar has no interest in becoming a distant, untouchable “big brand.” We aim to be a long-term companion—supporting your practice, your creativity, and your growth. In the future, we will continue to: Refine our product experience. Expand a more complete ecosystem of musical gear. Build a more open and welcoming music community. Support more voices and ideas from everyday creators.

Because we believe the future of music doesn’t belong only to those standing in the spotlight. It belongs to every person who loves music. Great music doesn’t require the most expensive equipment—but it always comes from the most genuine passion.
And Tostar will be here, supporting that passion every step of the way.