Global Music Instrument Brand
Tostar is part of the McCartney Group, headquartered in Hong Kong. Backed by the Group’s international vision and long-standing industry expertise, Tostar continues to grow as a global brand.
Brand Chronicle
2021--Tostar launched its first electric guitar featuring an innovative fluorescent fretboard recognition system for enhanced playability and visual precision in low-light settings.
2021--Launched our Amazon store, establishing direct-to-consumer channels for players in the U.S. and Canadian markets.
2024--Tostar’s annual revenue exceeded USD 1 million, marking a steady step forward in the global electric guitar market.
2025--Launched our own website, with expansion plans for Latin America, Southeast Asia markets, and the launch of a Mercado store.
Brand Concept
Our Implication
Tostar is a fusion of “To” and “Star,” symbolizing the journey toward becoming a superstar. It carries the spirit of pursuing dreams and passion, and Tostar will always be by your side, supporting your growth and guiding you closer to your shining stage.
Our Mission
Our mission is to make high-quality musical instruments and gear accessible to everyone, delivering products that combine craftsmanship, reliability, and inspiring sound. We aim to ensure that every player—regardless of background or experience—can enjoy music with instruments they truly trust and love.
Our Values
Every soul that thrills to the rhythm deserves respect, and we strive to inspire a world where passion and creativity are equally celebrated, where every individual feels encouraged to express themselves through music and share their unique voice with confidence.
We Build Tools For Artists
Materials
At Tostar, we carefully select tonewoods with stable structure, beautiful grain, and excellent acoustic performance.
We evaluate each piece of wood for density, hardness, and resonance to ensure both durability and rich, balanced sound.
Every tonewood goes through strict screening and quality control to achieve the perfect harmony of material, craftsmanship, and tone in every Tostar guitar.
Precision Cutting
Every Tostar guitar begins with carefully selected tonewood. Using advanced CAD design and high-precision CNC cutting technology, each body is shaped with smooth contours and accurate curves that bring the Tostar design to life. This process ensures consistency, refined aesthetics, and a solid foundation for sanding, finishing, and final assembly.
Fretting
All frets are hand-applied to exact specifications, ensuring each guitar has the playability you'd expect from Tostar.
Sanding
Tostar necks and bodies are hand-sanded multiple times, creating flawless finishes and maximum playability.
Paint
Three layers of high-gloss polyurethane are applied to each color-coated instrument body, producing a luxurious state-of-the-art finish.
Buffing
Each guitar is carefully buffed to refine every curve and surface. This precise process highlights Tostar’s dedication to craftsmanship, quality, and detail, preparing the instrument for a smooth, flawless finish.
Electronics
All circuits are carefully connected and tested, ensuring each Tostar guitar delivers consistent, high-quality sound and reliable performance.
Assembly
All hardware components, including bridges, knobs, and pickguards, are precisely installed to ensure durability, reliability, and optimal playability. This step reflects Tostar’s commitment to quality and attention to detail.
Setup
Every instrument is fully set up and tuned before leaving the workshop, so each Tostar guitar is ready to inspire music from the very first note.