Global Music Instrument Brand
Tostar, under the Hong Kong-based McCartney Group, was born from our relentless passion for music and craftsmanship.
We started as a dedicated electric guitar manufacturer, perfecting our craft for over a decade. Today, we proudly transform that expertise into our very own brand — Tostar.
Tostar is dedicated to the design, manufacturing, and sale of electric guitars and related accessories. Backed by professional craftsmanship and innovative design, Tostar is committed to providing musicians of all levels with high-quality and affordable instruments. With a focus on playability, tone, and style, Tostar continues to grow as a trusted brand for guitar enthusiasts worldwide.
Brand Chronicle
2011--McCartney Group was founded and began undertaking OEM & ODM orders for overseas clients.
2014--Tostar launched its first electric guitar featuring an innovative fluorescent fretboard recognition system for enhanced playability and visual precision in low-light settings.
2021--Tostar’s annual revenue exceeded 100 million USD, becoming one of the leading global enterprises in the electric guitar industry.
2021--Launched our Amazon store, establishing direct-to-consumer channels for players in the U.S. and Canadian markets.
2025--Launched our own website, with expansion plans for Latin America, Southeast Asia markets, and the launch of a Mercado store.
Brand Concept
Our Implication
Tostar is a fusion of “To” and “Star,” symbolizing the journey toward becoming a superstar. It carries the spirit of pursuing dreams and passion, and Tostar will always be by your side, supporting your growth and guiding you closer to your shining stage.
Our Mission
Our mission is to make high-quality electric guitars available to everyone, delivering instruments that blend craftsmanship, reliability, and inspiring sound. We are dedicated to ensuring that every player—no matter their background or experience—can enjoy the joy of music with a guitar they can truly trust and love.
Our Values
Every soul that thrills to the rhythm deserves respect, and we strive to inspire a world where passion and creativity are equally celebrated, where every individual feels encouraged to express themselves through music and share their unique voice with confidence.